How Two Entrepreneurial Doctors Launched a Successful Practice Copy

Tiffany Bates, DO, and E. Nicole Parson, MD, are co-owners of Femwell Gynecology and Wellness in Charlotte, North Carolina. They started their practice together in 2025 to empower women to live healthier, fuller lives by integrating traditional gynecologic services with innovative lifestyle medicine and mental health support.

This article originally appeared in Medical Professionals magazine and is republished with permission.

What led you to take the leap and launch Femwell?

Dr. Bates: We spend years cultivating our own individual style of medicine. I realized that becoming a practice owner would allow me to care for patients my way and do what I believe is best for them. Now, if I want to reduce my volume so I can give patients more time, attention, and support, I’m able to. I can build a deeper rapport with them and understand their full health history and goals.

Dr. Parson: I believe that an overwhelming desire to do more for our patients is a main cause of burnout. Another catalyst behind making our dream of private practice a reality was hearing an inspiring speech by a fellow gynecologist, Dr. Jessica Shepherd, about supporting patients through menopause and all phases of life. I immediately said to Dr. Bates, “Let’s do this!”

What led you to take the leap and launch Femwell?

Dr. Bates: We spend years cultivating our own individual style of medicine. I realized that becoming a practice owner would allow me to care for patients my way and do what I believe is best for them. Now, if I want to reduce my volume so I can give patients more time, attention, and support, I’m able to. I can build a deeper rapport with them and understand their full health history and goals.

Dr. Parson: I believe that an overwhelming desire to do more for our patients is a main cause of burnout. Another catalyst behind making our dream of private practice a reality was hearing an inspiring speech by a fellow gynecologist, Dr. Jessica Shepherd, about supporting patients through menopause and all phases of life. I immediately said to Dr. Bates, “Let’s do this!”

What led you to take the leap and launch Femwell?

Dr. Bates: We spend years cultivating our own individual style of medicine. I realized that becoming a practice owner would allow me to care for patients my way and do what I believe is best for them. Now, if I want to reduce my volume so I can give patients more time, attention, and support, I’m able to. I can build a deeper rapport with them and understand their full health history and goals.

Dr. Parson: I believe that an overwhelming desire to do more for our patients is a main cause of burnout. Another catalyst behind making our dream of private practice a reality was hearing an inspiring speech by a fellow gynecologist, Dr. Jessica Shepherd, about supporting patients through menopause and all phases of life. I immediately said to Dr. Bates, “Let’s do this!”